The challenge was clear: develop a brand that evolves alongside the program, resonating with families from diverse backgrounds who all share one common goal—seeing positive changes in their children. To achieve this, we crafted a brand system that goes beyond a mere logo. It's a visual representation of iDragons' core purpose—teaching children how to thrive in our modern world. The result is a brand in constant motion, mirroring the growth and energy that iDragons nurtures within its community. This dynamic system is more than just an identity; it's a visual narrative that tells the story of transformation, empowerment, and resilience.